If you are a regular reader of the Magee Courier or the Simpson County News, you may have noticed that there is not a Piggly Wiggly or a Vowell’s Market Place advertising insert in this week’s newpaper.
The publication of the stores’ sale information is now being handled by a new advertising agency, Epic Solutions.
The company’s management has decided that their advertising budget would be better spent in direct mail to local customers. This decision comes after a 25 year relationship between Piggly Wiggly and the Magee Courier and the Simpson County News. For Vowell’s in Mendenhall, the relationship with the newspapers has exisited as long as they have been in the market, and their predecessor Sunflower advertised through the papers.
Epic Solutions said they would be doing “marriage mail” for the first of the month, which means they will send the stores’ ads out with other advertising circulars in the mail. Then they will do “direct drop” in which the circulars come separately in the mail from then on.
Other than the first publication with marriage mail, no other circulars have been reported in the mail in Magee. Many residents in Mendenhall report that they have not seen copies of the circular in their mail. We hope that is not the case with our friends at Piggly Wiggly.
Sometimes small businesses get swallowed up by corporate decisions and lose their identity locally.
For years our readers have had the opportunity to compare advertising information in the papers and see where they would like to spend their grocery budget. That is no longer the case.
In the event that either of these businesses would like to come back, we welcome you to the fold.
If you would like additional information please give Pat Brown a call at the paper (601-849-3434).
